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10102122.16 - Entrepreneurship Business Canvas
Learn the key tools and steps to build a successful startup (or at least reduce the risk of failure). An introduction to the basics of using a Customer Development Process, where entrepreneurs “get out of the building” to gather massive amounts of customer and marketplace feedback, and then use that feedback to create a business canvas. You’ll learn the key steps of the Customer Development process: how to identify and engage the first customers for your product, and how to gather, evaluate and use their feedback to make your product, marketing and business model stronger.

Academic Offering
Description Learn the key tools and steps to build a successful startup (or at least reduce the risk of failure). An introduction to the basics of using a Customer Development Process, where entrepreneurs “get out of the building” to gather massive amounts of customer and marketplace feedback, and then use that feedback to create a business canvas. You’ll learn the key steps of the Customer Development process: how to identify and engage the first customers for your product, and how to gather, evaluate and use their feedback to make your product, marketing and business model stronger.
Prerequisites 10102108.16 / Academic Offering <min grade = C, min credit = 3.00>
Corequisites N/A
Fees N/A
Credits 3.00
Credit Types Audit, Credit, Exam/Work Experience, Pass/Fail, Transfer

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