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10104114.04 - Marketing Principles
Marketing Principles represents the comprehension of the marketing concept and functions. Major concepts include segmentation, marketing mix, buyer behavior, decision support systems, consumer and business-to-business products, multicultural and global aspects, business ethics, and e-business. Marketing careers are explored.

Academic Offering
Description Marketing Principles represents the comprehension of the marketing concept and functions. Major concepts include segmentation, marketing mix, buyer behavior, decision support systems, consumer and business-to-business products, multicultural and global aspects, business ethics, and e-business. Marketing careers are explored.
Prerequisites N/A
Corequisites N/A
Fees N/A
Credits 3.00
Credit Types Audit, Credit, Exam/Work Experience, Pass/Fail, Transfer

Contract Offering
Description Marketing Principles represents the comprehension of the marketing concept and functions. Major concepts include segmentation, marketing mix, buyer behavior, decision support systems, consumer and business-to-business products, multicultural and global aspects, business ethics, and e-business. Marketing careers are explored.
Prerequisites N/A
Corequisites N/A
Fees N/A
Credits 3.00
Credit Types Audit, Credit, Exam/Work Experience, Pass/Fail, Transfer

Grant Offering
Description Marketing Principles represents the comprehension of the marketing concept and functions. Major concepts include segmentation, marketing mix, buyer behavior, decision support systems, consumer and business-to-business products, multicultural and global aspects, business ethics, and e-business. Marketing careers are explored.
Prerequisites N/A
Corequisites N/A
Fees N/A
Credits 3.00
Credit Types Audit, Credit, Exam/Work Experience, Pass/Fail, Transfer

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