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2021 Spring Main
10104114.04/Academic Offering/0270 - Marketing Principles | Credits 3.00
Marketing Principles represents the comprehension of the marketing concept and functions. Major concepts include segmentation, marketing mix, buyer behavior, decision support systems, consumer and business-to-business products, multicultural and global aspects, business ethics, and e-business. Marketing careers are explored.

Note 1: This is an online class. Prior to the first week of class, your instructor will send an email to your 'Western' email account with more information regarding the class. Learn more about Western's online learning resources at

Note 5: Please note that the delivery method for Spring courses may change as the COVID-19 situation unfolds. Our goal is to ensure that teaching and learning happens in a safe environment. We will communicate updates as quickly as possible.

Delivery Method                Online

Registration Type Traditional
Fees N/A
Instructors Wetzsteon, Shelly R
Duration 1/11/2021 - 4/23/2021
Prerequisites N/A
Corequisites N/A
Credit Types Audit Credit Exam/Work Experience Pass/Fail Transfer
Class 24 Seats | 1 Remaining
Open (Target Met)

Primary population and other student populations allowed to register for this course:
 Primary Population# Others Allowed# Others Registered
Campus  Western Technical College240
Program  Credit00
College  Business2423
Department  104-Marketing & Me2423
Population  Associate Degree2423